Ironclad Building Products
Ironclad Building Products manufactures structural steel components shipped via flatbed to construction sites and distributors nationwide.
Industry
Building Materials Manufacturing
Company Size
180 Employees
Timeline
12 Weeks
How Ironclad Building Products solved a flatbed capacity crunch during peak season.
The challenge
Peak construction season meant flatbed capacity vanished right when Ironclad needed it most.
Ironclad's small internal logistics team was calling the same three carriers every morning hoping for available flatbeds. During peak season, half their loads were getting pushed a day or more, delaying job sites and straining customer relationships.
The approach
WayFinder built a flatbed-specific carrier bench sized for Ironclad's seasonal swings.
We qualified a bench of 40+ flatbed and specialized carriers across Ironclad's key lanes, built a tiered routing guide so the best-fit carrier got called first, and set up dedicated capacity commitments for the six weeks of peak demand.
The Results
Ironclad cut late pickups by 68% during peak season and saved $310K annually by moving off reactive spot-market booking onto a dedicated flatbed carrier bench.
Late pickups dropped 68% during peak season
$310K in annual freight savings from reduced spot-market premiums
Average cost per mile fell 9% through better carrier matching
Carrier on-time performance tracked weekly across the full bench
Zero job-site delays attributed to freight the following season
I was skeptical that a broker could actually understand flatbed and specialized freight — we'd been burned before by people who just forwarded our loads to a board. WayFinder built us a real bench of carriers who show up.
Marcus Webb
Director of Logistics
More cases.
Trusted by more than 50 companies, from ambitious startups to major enterprises.
Let’s talk about your freight.
Rates priced to your lanes
One rep who knows your freight
Coverage confirmed before pickup