Hamilton Beverage Distributors
Hamilton Beverage Distributors delivers to grocery and convenience retailers across three states, running a mixed fleet plus outsourced overflow capacity.

Industry
Beverage Distribution
Company Size
140 Employees
Timeline
16 Weeks
How Hamilton Beverage Distributors solved a chronic on-time delivery problem.
The challenge
Hamilton's own fleet couldn't absorb demand spikes, and the overflow carriers they called on an ad-hoc basis were unreliable.
Whenever Hamilton's fleet hit capacity, dispatchers scrambled to find outside trucks with no vetting process and no service standards. On-time delivery to retail accounts had fallen to 78%, and several major grocery chains had issued formal compliance warnings.

The approach
WayFinder built a standing overflow network that behaved like an extension of Hamilton's own fleet.
We recruited and qualified a dedicated bench of regional carriers held to the same service standards as Hamilton's fleet, built a routing system that triggered overflow bookings automatically when internal capacity was full, and tracked every overflow load against the same on-time metrics.
The Results
Hamilton lifted on-time delivery from 78% to 94% and cut overflow freight cost 26% by replacing ad-hoc outside trucking with a standing, vetted overflow network.
On-time delivery rose from 78% to 94%
Overflow freight cost dropped 26% versus ad-hoc spot bookings
Retail compliance warnings eliminated within one quarter
Overflow capacity now books automatically at 90% fleet utilization
Claims on overflow loads dropped to match Hamilton's own fleet rate
Our retail partners were losing patience with us. WayFinder gave us a backup network that performs like it's our own fleet, and the compliance warnings stopped within a quarter.

Tom Alvarez
Director of Distribution
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