Crestline Industrial Supply

Crestline Industrial Supply distributes industrial parts and equipment to manufacturers across the Midwest and Southeast.

Industry

Industrial Distribution

Company Size

260 Employees

Timeline

10 Weeks

18

%

Reduction in total freight spend

18

%

Reduction in total freight spend

18

%

Reduction in total freight spend

1.1

M

Annual savings identified

1.1

M

Annual savings identified

1.1

M

Annual savings identified

How Crestline Industrial Supply cut freight spend 18% through a full network redesign.

The challenge

Freight was Crestline's second-largest cost line, and nobody had audited the network in five years.

Crestline had grown through acquisition, and each acquired business unit brought its own carrier relationships and shipping practices. There was no consolidated view of freight spend, no standard carrier vetting, and no way to tell if rates across the combined network were competitive.

The approach

WayFinder ran a full network analysis before touching a single lane.

We mapped every lane, mode, and carrier across all three business units, benchmarked rates against current market pricing, and consolidated overlapping carrier relationships into a single negotiated program. Redundant regional contracts were replaced with network-wide agreements at better volume pricing.

The Results

Crestline cut total freight spend 18% and identified $1.1M in annual savings by consolidating three fragmented carrier networks into one negotiated program.

Total freight spend cut 18% in the first two quarters

$1.1M in annual savings identified across the network

Carrier count consolidated from 60+ to a core network of 22

Rate benchmarking now run quarterly against market index

Single consolidated freight invoice replacing three separate systems

What sets WayFinder apart is they didn't just quote us lower rates — they showed us exactly where our network was broken and fixed it. A year later we're still running on the network they built.

Joseph Alexander - Official Framer Partner

Diane Castellano

VP of Operations

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